Welcome to Icaworld.nl

The e-learning environment for operational interns at Hotel Management School Maastricht. It helps you to exchange and learn from cultural experiences while living and working abroad. It is also a treasure trunk for anyone interested in cultural diversity and intercultural communication.

Hong Kong: Looking further

Two leading student activists are among scores of people arrested in Hong Kong in a crackdown on the two-month long pro-democracy street protests, which has shown this demonstration came as a blockbuster and now it seems has almost come to an end. Looking back to October and early November this year, the communist party in Beijing has taken the quiet approach to tackle this demonstration.

Historically, China has always assimilated aggression, rolling with punches, overcoming hardness with softness. I believe this result has not deviated much from what Beijing expected or calculated at the beginning.


Van Qian | 28-11-14 | 19:04 | Permanent Link

Why do we travel?

“When we travel, we take things with us to help make foreign places feel more like home...and then we put things from our travels in our home to make it feel more like foreign places.”

Doug Lansky wrote this in his recent new e-book Travel: The Guide. While the title and its table of contents may seem like just another destination handbook like the Lonely Planet, the message it tries to communicate is anything but.


Lansky writes: “This guide won’t provide hotel suggestions, give you packing tips, or tell you where to go. Instead, this book aspires to hold a mirror up to our travel behaviours and views, at least some of them”


This book won’t tell you how to get to your destination, but it just might change the way you see the journey itself.


Oliver Schafer | 16-11-14 | 22:23 | Permanent Link

Tsu: The First Social Media and Networking Platform that Pays its Users for their Content

It is undeniable that social-media giants such as Facebook and Twitter have completely changed the way we socialize, interact, and even do business.

However it is also true that these same platforms owe their success entirely to their loyal users who generated and posted content and made them into what they are today. Without these users, these websites would be entirely useless, and this is what inspired Tsu (pronounced: sue) founder Sebastian Sobczak into creating the first Social Media and Networking platform that actually pays its users their fair share of ad revenues.

Tsu believes that content creators need to be rewarded for their time, effort, and content, and that is why Tsu has decided to create a business model that includes its users. As Sebastion Sobczak said, “It’s just the right thing to do.”


So, how does it all work?


Oliver Heinzmann | 04-11-14 | 16:12 | Permanent Link

Hong Kong: Reversing history?

Tens of thousands of people have been occupying major streets in several districts in Hong Kong since 29th September 2014 as they fight for universal suffrage in the 2017 chief executive elections, something Beijing has rejected. Beijing has announced that candidates running for the election must be pre-screened as they are worried that calls for democracy could spread to cities on the mainland, putting them in a very difficult position. However when protesters are walking on the streets and showing great perseverance in their fights against injustice, in the meantime it brings a significant impact to the whole society, especially in the tourism industry and banking business.

“Hong Kong's reputation as a hub for global capital entering Asia could be dented if the protests worsen” said Philippe Espinasse, a former investment banker in the city who now writes on banking and finance.


Van Qian | 24-10-14 | 01:01 | Permanent Link

The Rise of Independent Social Travel

Millennials are quickly becoming a force to be reckoned with in the global hospitality industry, the new generation of travellers is soon expected to surpass the Baby Boomers in overall travel spending. The tech savvy digital natives, born between the early 80s and late 90s, will account for nearly half of the workforce by 2020. Their vastly different travel habits and expectations spark a need for change in the status quo that is currently steering hotels, bookings sites and destination marketing organisations. CitizenM, Starwood’s Aloft and Marriot’s new concept Moxy are just a couple of examples of how hotels are responding. But do they truly understand the depth of the changes that millennials are initiating, or are they simply making cosmetic changes to existing (and outdated) practices?


Oliver Schafer | 13-10-14 | 23:16 | Permanent Link

<< <  Page 2 of 21  > >>